Setting the Scene
Premiere event with BET +
Good Move teamed up with BET to capture the excitement and spirit of the premiere event for "Diarra from Detroit," a fresh new series celebrating Detroit’s vibrant community. Our team handled creative direction, photography, and videography, working hand-in-hand with BET from the initial planning stages through execution. Together, we shaped a visual story that authentically reflected the city's unique charm and the show’s lively energy.
Night One: Influencer Exclusive
On the first night, local influencers got an exclusive first look at the show and enjoyed a fun, interactive mystery dinner party with the cast of "Diarra from Detroit." We captured genuine moments of laughter, surprise, and connection, showcasing the warmth and buzz of the evening. The visuals beautifully illustrated the unique atmosphere and engaging interactions between guests and cast members.
Night Two: Community Celebration
The second night brought the Detroit community together for a lively event featuring a red carpet, delicious food and drinks, meet-and-greets with the cast, and energetic performances by local musicians. Our cameras captured every exciting moment, from the joyful crowd interactions to the memorable performances, highlighting the cultural pride and community spirit surrounding the show’s premiere.
Bringing the Story Online
We delivered vibrant and engaging videos tailored specifically for web and social media, helping BET extend the event’s excitement online. Alongside these videos, we provided a rich collection of high-quality photos perfect for web and social use, giving BET a versatile set of visual assets to showcase "Diarra from Detroit" across multiple channels.
