CAMPAIGN STRATEGY
VIDEO PRODUCTION
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Xhibition is a fashion retailer in Detroit known for bringing premium and streetwear brands into the city through collection launches and cultural events. We shot a series of events for Xhibition, capturing collection launches with national and local brands as they introduced new product in-store. Each event brought the community together through music, drinks, activations, and good vibes, our team leading video production and photography throughout.
Xhibition is a fashion retailer in Detroit known for bringing premium and streetwear brands into the city through collection launches and cultural events. We shot a series of events for Xhibition, capturing collection launches with national and local brands as they introduced new product in-store. Each event brought the community together through music, drinks, activations, and good vibes, our team leading video production and photography throughout.



This event marked the collection launch for Babyface Ray's Wavy Gang, with Xhibition serving as the exclusive retail partner. As one of Detroit's own, Babyface Ray brought the city out to celebrate a collection rooted in Detroit style and culture, right in the store that helped bring it to life.
This event marked the collection launch for Babyface Ray's Wavy Gang, with Xhibition serving as the exclusive retail partner. As one of Detroit's own, Babyface Ray brought the city out to celebrate a collection rooted in Detroit style and culture, right in the store that helped bring it to life.



To celebrate their collection launch, Xhibition hosted RSVP Gallery, the Chicago-based retail institution co-founded by Don C, timed to coincide with the Detroit Tigers' opening day against the Chicago White Sox. The moment brought two cities together, pairing Chicago's tastemaking with Detroit's opening day energy for a launch that felt like home in both places.
To celebrate their collection launch, Xhibition hosted RSVP Gallery, the Chicago-based retail institution co-founded by Don C, timed to coincide with the Detroit Tigers' opening day against the Chicago White Sox. The moment brought two cities together, pairing Chicago's tastemaking with Detroit's opening day energy for a launch that felt like home in both places.



Xhibition celebrated ten years of Godnii, Detroit's own luxury eyewear brand, with an anniversary event featuring exclusive custom frames. A true celebration of local talent, the night honored a decade of craftsmanship and homegrown creativity from one of the city's standout brands.
Xhibition celebrated ten years of Godnii, Detroit's own luxury eyewear brand, with an anniversary event featuring exclusive custom frames. A true celebration of local talent, the night honored a decade of craftsmanship and homegrown creativity from one of the city's standout brands.