CAMPAIGN STRATEGY
VIDEO PRODUCTION
PHOTOGRAPHY
Paddle + Par is Detroit's adult playground, pickleball courts, golf simulators, and a bar and restaurant, all under one roof. We led a storytelling series designed to show people who they'd be joining, profiling employees and loyal customers to capture the community behind the games.
Paddle + Par is Detroit's adult playground, pickleball courts, golf simulators, and a bar and restaurant, all under one roof. We led a storytelling series designed to show people who they'd be joining, profiling employees and loyal customers to capture the community behind the games.
Understanding the community you're stepping into is everything, so we profiled one of Paddle + Par's most loyal customers to show it firsthand. Through his eyes, the video captures exactly what keeps people coming back, not just the games, but the people, the energy, and the sense of belonging that makes Paddle + Par feel like home court.
Understanding the community you're stepping into is everything, so we profiled one of Paddle + Par's most loyal customers to show it firsthand. Through his eyes, the video captures exactly what keeps people coming back, not just the games, but the people, the energy, and the sense of belonging that makes Paddle + Par feel like home court.
The people serving your food and making your drinks are as much a part of the experience as the games themselves. This video features one of Paddle + Par's lead bartenders, letting his infectious personality take center stage, the same energy that has regulars requesting him by name.
The people serving your food and making your drinks are as much a part of the experience as the games themselves. This video features one of Paddle + Par's lead bartenders, letting his infectious personality take center stage, the same energy that has regulars requesting him by name.
Paddle + Par's courts run on PodPlay technology, automated systems that track your score, capture instant replays, and bring a whole new level of tech to the game. This video breaks down what makes the technology so cool, and why having it on-site puts Paddle + Par ahead of the game, literally.
Paddle + Par's courts run on PodPlay technology, automated systems that track your score, capture instant replays, and bring a whole new level of tech to the game. This video breaks down what makes the technology so cool, and why having it on-site puts Paddle + Par ahead of the game, literally.