CAMPAIGN STRATEGY
VIDEO PRODUCTION
PHOTOGRAPHY
Femology is a community organization built to put women at the forefront of business. Based at Newlab in Detroit, Femology gives female founders access to funding, mentorship, and hands-on workshops led by entrepreneurs and industry experts. For Femology's launch campaign, we led creative direction, video production, and photography across a series of vertical videos and social assets designed to introduce the brand and bring its mission to life. The first video is a bold, energetic announcement of who Femology is and what they're building,setting the tone for everything to follow.
Femology is a community organization built to put women at the forefront of business. Based at Newlab in Detroit, Femology gives female founders access to funding, mentorship, and hands-on workshops led by entrepreneurs and industry experts. For Femology's launch campaign, we led creative direction, video production, and photography across a series of vertical videos and social assets designed to introduce the brand and bring its mission to life. The first video is a bold, energetic announcement of who Femology is and what they're building,setting the tone for everything to follow.
This video captures the heart of Femology's mission: no woman builds alone. It opens on a single founder walking forward until other women fall in behind her, moving together as one. It's a simple, powerful visual for what Femology stands for turning individual ambition into collective momentum, and putting women at the forefront of business, together.
This video captures the heart of Femology's mission: no woman builds alone. It opens on a single founder walking forward until other women fall in behind her, moving together as one. It's a simple, powerful visual for what Femology stands for turning individual ambition into collective momentum, and putting women at the forefront of business, together.
The campaign reached hundreds of thousands of people across social media, turning Femology's launch into a citywide moment. Hundreds of women signed up as members in the weeks that followed — proof that the right story, told the right way, can move a community to act. More than views and numbers, it was a launch that made a real impact, giving Femology the visibility and momentum to build the ecosystem it set out to create.
The campaign reached hundreds of thousands of people across social media, turning Femology's launch into a citywide moment. Hundreds of women signed up as members in the weeks that followed — proof that the right story, told the right way, can move a community to act. More than views and numbers, it was a launch that made a real impact, giving Femology the visibility and momentum to build the ecosystem it set out to create.