CHIMI - WORK

CHIMI

EYEWEAR

CHIMI

EYEWEAR

CAMPAIGN STRATEGY

VIDEO PRODUCTION

PHOTOGRAPHY

THE

PROJECT

To support the launch of their Spring/Summer Novis sunglasses collection, Good Move created “By Any Means Necessary,” a fun and engaging narrative-driven campaign for CHIMI Eyewear built around the idea that the product was so desirable, people would do whatever it took to get their hands on it. The campaign featured two cinematic short films and a stylized photo series, following a chain of characters cleverly stealing the sunglasses from one another. Set against graffiti-filled urban backdrops with streetwear-inspired styling, the visuals blended high fashion composition with raw street energy, creating a distinct visual world that reflected CHIMI’s cultural identity and aesthetic.

THE

PROJECT

This project came together as a two-part video series, with each film connected by the same absurd world and characters. The second video, "The Breakup," acts as a prequel, showing the chaotic chain of events that led to the situation in the first film, told with even more over-the-top energy. Together, the two videos follow characters who will stop at nothing, doing whatever it takes, to get their hands on a pair of Chimi's sunglasses.

THE

PROJECT

This project came together as a two-part video series, with each film connected by the same absurd world and characters. The second video, "The Breakup," acts as a prequel, showing the chaotic chain of events that led to the situation in the first film, told with even more over-the-top energy. Together, the two videos follow characters who will stop at nothing, doing whatever it takes, to get their hands on a pair of Chimi's sunglasses.

This project came together as a two-part video series, with each film connected by the same absurd world and characters. The second video, "The Breakup," acts as a prequel, showing the chaotic chain of events that led to the situation in the first film, told with even more over-the-top energy. Together, the two videos follow characters who will stop at nothing, doing whatever it takes, to get their hands on a pair of Chimi's sunglasses.

THE

PROJECT